CPL - Cost Per Lead |
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CPL or Cost Per Lead is the amount that you pay for
eachvisitor
who visits your landing page via an ad and who then carries out a
previously agreed
upon action. These actions -- leads -- are usually either a product purchase or the filling out of a form. CPL is undoubtedly one of the most poplar payment methods in affiliate marketing. Other models include CPC (Cost Per Click) and CPM (Cost Per Mille). As an advertiser you can see in real time via the i-affiliate network how many leads are generated and what your associated costs are. The cost per lead for a CPL campaign can vary, depending on the sector, the attractiveness of the campaign and the type of lead. When there is a sale, the webmaster usually receives a previously agreed to percentage of the sale, or a fixed amount per sale. 
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