PPL - Pay Per Lead |
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PPL or Pay Per Lead is the amount that you as
webmaster receive
for every visitor who lands on an advertiser's webpage via your website
and then takes a particular action. These actions (leads) are usually the purchase of a product or the filling out of a form. There is no question that PPL is one of the most popular payment methods for affiliate marketing. Other models include CPM (Cost Per Mille), PPC (Pay Per Click) and PPS (Pay Per Sale). As webmaster you can always find out how many of a particular sort of lead you have generated and how much money you've earned from that type of lead. What you earn per lead in a PPL campaign can vary depending on the sector, the attractiveness of the campaign and the sort of lead. When the lead is a sale, the webmaster usually receives a previously determined percentage of the sale or a fixed amount. 
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