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Écrit par Bruno Delepierre
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Lundi, 23 Février 2009 16:31 |
If you're running an affiliate program there's nothing worse than
seeing your publishers run to the competition because they offer a slightly
better commission. Affiliates that don't cross over so easily are worth
their weight in gold.
How can you keep your affiliates by your side ?
Presents, bonuses and incentives are one good way, but affiliate marketing should be based on long-term collaboration
and trust. To really make a collaboration soar, it's not enough to just
invest financially. Below you can find 7 easy tips to increase affiliate loyalty.
1. Provide your affiliates with good looking creatives, with up-to-date offers.
A banner with just a company logo does not convert well. Affiliate marketing
is a channel for sales and leads, not just brand promotion.
2. Provide special offers regularly
Free shipment for example, temporary coupons, or free add-ons, to which your affiliates can place links. This will give your affiliates more possibilities to promote your offers.
3. Be very specific about what is understood as a lead.
Be as detailed as possible
about what you expect for your money, so affiliates won't be disappointed
when you disapprove a lead for a reason they only vaguely understand.
4. Regularly go through the process of approving or disapproving leads or sales .
Affiliate need to know if a transaction is accepted or denied as soon as possible. Also be be as transparent as possible about it.
5. Pay out your affiliates on time.
Pay invoices to affiliate networks or to direct partners on time so the persons who generate your business, get their money on time.
6. Provide a fast way of communicating with your affiliates
You could start
up a blog. By commenting your affiliates will also have the possibility to communicate
with each other. A blog is also a good way to announce news about your offers.
7. If you have technical problems, compensate your affiliates.
For an affiliate there is nothing worse than a merchant site that's going offline. If you have a period where your server or tracking doesn't function normally find a way to compensate your affiliates appropriately. Affiliates do understand that technical issues somethings are not foreseeable but it's your task as a merchant to compensate your affiliates during that period
Affiliates are serious business partners, and should be treated that way. They
deserve all the attention they need if you want the long-term success of your
program guaranteed.
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Écrit par administrator
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Lundi, 19 Janvier 2009 12:01 |
Today we launched the new version of the i-affiliate website. Affiliates and Merchants can now more easily navigate through the different sections and locate the relevant information more quickly. In a next phase also the affiliate front end will be adjusted |
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